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Ivo Vegter Calls South African Wine Boycott Silly and Counter-productive

Extreme EnvironmentIvo Vegter, author of Extreme Environment: How environmental exaggeration harms emerging economies, has written a column for the Daily Maverick about a recent poll that The Guardian ran about whether or not their readers would heed a call to boycott South African wine on behalf of the striking farmworkers. The results showed that 59% of the participants said that they would boycott South African products.

Vegter finds the idea of a boycott “silly” and says that “it will be counter-productive if successful, and betrays ignorance not only of the facts of the matter and the local context in South Africa, but of basic arithmetic”.

According to Alex Duval Smith, writing in the UK Guardian, “striking workers” have issued a plea to foreign consumers to boycott South African wine, grapes and other fruit, like apples.

Like most such calls, the idea is silly. It will be counter-productive if successful, and betrays ignorance not only of the facts of the matter and the local context in South Africa, but of basic arithmetic.

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