Video: Andrew Rugasira Discusses the Challenges Facing Entrepreneurs in Africa
Roshan Boojihawon, from The Open University, interviewed Andrew Rugasira, author of A Good African Story, about being an entrepreneur in Africa.
Rugasira said that starting a business anywhere is difficult and that the journey of an entrepreneur is always going to be fraught with difficulties. He then discussed some of the particular challenges facing entrepreneurs in Africa. Boojihawon asked him about his “humanistic” management style and how it differs from the Western style of doing business: