Why is it so important for us to acquire the skill of persuasion? The answer is simple: every day of our lives, we need to persuade someone of something, whether in the workplace or in our personal lives. Whether you are convincing a colleague to buy into a new initiative, pitching an important deal to a client or trying to convince your five-year-old to go to bed, you are persuading someone of something. And although we all persuade in one way or another, very few of us excel at it.
This book reveals the most effective keys – and the one golden key – that can turn you into a master persuader who can influence and change the minds of others. It explores the psychological bases and reasons why the keys work and contains many fun and effective examples of how to use them.
Based on well-documented research, The Keys to Persuasion is a fascinating and highly practical book that makes a difficult task and a complex subject concrete, accessible, lively and amusing.
About the author
Gert J. Scholtz obtained B.Com, LLB and M.Com degrees and has worked for many years in the financial services industry. He has lived in the USA and has worked in the UK for large parts of his life, and has travelled to many countries in Africa, Latin America, Europe and the East, marketing and selling financial services. He has experienced and observed the universal keys to persuasion all over the world.
Are you a Domestic God or a Sofa Slob? If you don’t know the difference between a food processor and a kettle, this book is for you!
Household Management for Men is designed to appeal to the astute modern man (but perhaps more likely to be purchased by the even more astute woman in his life), and it tackles the art and science of household management with a practical but light-hearted touch.
For easy reference, each chapter focuses on a different room – kitchen, bathroom, living room, dining room, home office, bedroom and bathroom – and provides illustrated, expert advice relevant to that part of the house. Learn how to carve a chicken, avoid excessive ironing and read laundry labels! In fact, this remarkably informative book contains just about everything the modern man needs to find his way to a cleaner, healthier and sexier home!
Amanda van Rhyn, Deputy Manager: National Marketing at Random House Struik has compiled a list of the publishing house’s top books of 2011, chosen from across their five imprints – Struik Lifestyle, Struik Nature, Struik Travel and Heritage, Umuzi and Zebra Press. This list includes some exceptional South African titles that deserve a place under your Christmas tree:
Forget about cleavage and that little black dress, according to a recent report on Oprah.com, men like a woman with a high-pitched voice.
In an experiment conducted by researchers at the State University of New York at Albany, 10 men were asked to rate the attractiveness of 10 female voices. All the men preferred the higher-pitched voices, which, apparently, is an unconscious indication of fertility. So sorry girls, those breast implants and super impressive cleavage may all be in vain.
Monique Rissen-Harrisberg, CEO and founder of The Voice Clinic, details several ways to tame a pitched voice or a nasal sounding pitch and how good vocal qualities will help to set you apart from the rest, be it in the work-place or on a date.
Says Nell, “It is basically a guide to the industry from a to z. Everything from modeling agencies, their advice, style, grooming, how to enter for things like Miss South Africa and win, to just some fun behind-the-scenes insight into the industry”.
Nell also featured on the Lifestyle show Top Billing where she promoted her book. Watch the video snippets below:
Cindy Nell, one of South Africa’s most successful models and a former Miss South Africa, has just launched “the only guidebook you will ever need to make it” in the modelling industry.
In an article for Women24, Erla-Mari Diedericks, author of Sin, Sushi and Survival, sheds light on the real amount of work that goes into sustaining a marriage – and, in doing so, comes to the conclusion that a disproportionate amount of this work is done by women:
An old joke goes like this: what gift do you get the modern woman who has everything? Answer: A wife. That’s nothing to laugh about, says Susan Maushart, author of Wifework – What Marriage Really Means for Women (Bloomsbury). When researching her book, she came to the conclusion that whereas marriage is to men’s benefit, it’s not necessarily the case for women.
Research done throughout the English-speaking world shows that wives, whether they are working or not, perform 70 to 80% of the housework and that many husbands whose wives work full time do not help any more than husbands whose partners stay at home.
Monique Rissen-Harrisberg, author of Make Yourself Heard, started her company The Voice Clinic when she was only 22. She offered Sunday Times readers tips on becoming your own boss:
# Make your dreams come true – if you really believe in your idea, then you will need to do what it takes to make it happen. “I approached the banks and the Small Business Capital group. Both dismissed it as a silly idea. I ignored them and used my credit card to start,” she says.
# Dream big, but start small. “At first, I marketed my new company with a brochure which I photocopied and sent to 40 companies. I got 10 calls of interest. I persuaded the then HR director of Clicks to do the course for R350. By the second month, I had 16 clients.”
Monique Rissen-Harrisberg’s book Make Yourself Heard instructs on how to use your voice and body language to succeed in business and life.
The book is aimed specifically at women, but in the following podcast Rissen-Harrisberg says to Sue Grant-Marshall that men have told her they want a book like this for themselves. She is considering writing one specifically for men, but says men can also use Make Yourself Heard as body-image and confidence issues are similar for both sexes.